Dr. Martin Luther King Jr. is revered as one of the most powerful, black leaders of our time. On January 15th his birthday is celebrated as a national holiday. There are hundreds of celebrations held throughout the United States to commemorate his legacy. Many organizations, schools and individuals choose to celebrate in their own way through programs, concerts, speeches, school plays and parades.
Well one individual, promoter Jeffrey Darnell Paul also wanted to participate in the festivities and to make money while doing so. As a promoter Jeffrey Paul, also known as DJ Bog Boy decided to have The Official I Have a Dream Bash on Sunday, January 15th, the birthday of Dr. Martin Luther King Jr.
Now I am sure there are many folks out there that are against people capitalizing off of the name of Dr. Martin Luther King Jr. Promoters are not the only ones looking to make money. Big businesses are in on it too. There are now MLK Sales held nationwide from department stores to the Internet. MLK coupons and discounts are available to those always on the hunt for a good sale.
Now I understand that a promoter’s job is to promote if they intend to make money. Like any other businessman or woman their goal is to make a profit. I also understand that promoters are also good at promoting parties, concerts and other gatherings when the holidays roll around.
In this instance Mr. Paul has some folks questioning his advertising strategy. Mr. Paul’s flyer announcing the event portrayed Dr. King holding bills in his hand, while surrounded by strippers and an image of bottles of Circo.
Many questions have been posed regarding Mr. Paul’s motives. When questioned about his actions Paul stated “I apologize.” When asked him what he was thinking he simply replied, “Promotion, my business.”
Some have asked if he realized what he had done was wrong? Others have gone on to question if we are out of touch with our history and our appreciation for the sacrifices made by Dr. King and our elders.
I will also play the devil’s advocate and ask if Mr. Paul’s actions and the actions of other businesses are wrong? Is using the National King Holiday for monetary purposes disrespectful or should it be looked upon the same as President’s Day, Veteran’s Day and other sales that occur on national holidays?
After reading the article I began to wonder where Dr. King’s legacy is headed. This has also made me recognize the grave importance of continuing to teach African and African American history to our people young and old alike.
Read the entire article at madamenoire.com.